In 2008 I had an opportunity to work with the team from HFM US to build and launch the first home design web portal of it’s kind, PointClickHome.com . This website serves as the online home of the design magazines, ELLE DECOR and Metropolitan Home. Anne E. Collins was also part of the initial launch team and is currently the executive online editor of the website. Her responsibilities as the online curator of two revered design brands is enormous and straddling both print and web properties requires a unique skill set that few editors can adjust to. We asked Anne a few questions about working in the shelter magazine industry as well as her insights into luxury design. CH: You’ve worked in both print and online for stalwarts in the home decor magazines industry. Can you share your background and what it takes to be successful in your role as an online editor? AC: I always knew I wanted to work in magazines so my sophomore year of at Franklin and Marshall College in Lancaster, PA., I took an internship at the region’s lifestyle magazine. From that semester on I always tried

to work in print of some kind–a literary journal, an events magazine, and a weekly newspaper when I studied abroad in Spain. Though the sad truth when I got to New York was that no one wanted to hire you unless you had “New York experience,” so I was back to the drawing board with another internship, but fortunate enough to get one with In Style magazine. It is funny how quickly you can get on a track; I worked in In Style’s home design department basically packing boxes but that little home mention on my resume started getting me interviews at shelter books. Soon after, I took a job at House Beautiful and have been happily working in home design ever since. I adore this category and while I love writing and editing as a craft I probably wouldn’t have thrived or enjoyed myself as much at a lifestyle or fashion magazine; it’s the subject that keeps me ticking. So that is one part of being a so-called successful online editor– passion for the topic .

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Anne E. Collins – Online Editor PointClickHome