Low-priced but very chic clothing retailer H&M has announced they will be selling home decor items. Possibly positioning themselves as an upscale and hipper IKEA but it seems that IKEA already has the hip covered and unless H&M

decides to go big and put more quality into their home furnishings than they do with their clothes, this line is going to be lost to US buyers.

Original post:
H&M Home Coming Soon